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Markup vs margin for contractors
Markup is the percent added to cost to create sell price. Margin is profit divided by sell price. A 25% markup equals a 20% margin. Price line items with markup; manage the job with live margin including change orders.
Last updated: August 10, 2026
Quick conversion formulas
Margin % = markup % ÷ (100 + markup %) × 100
Sell price = cost × (1 + markup % / 100)
Example: $1,000 cost with 25% markup → $1,250 sell price → $250 profit → 20% margin.
Open markup calculator
Open margin calculator
Why the difference matters on estimates
Contractors often say “I need 30%” when they mean margin—but price the job with 30% markup. Those are not the same. Treating markup as margin underprices the work and quietly erodes profit before the first change order lands.
Build estimate line items with consistent markup, export a clean PDF, and lock the sent version so later revisions stay honest.
Track margin after change orders
Approved change orders change both sold price and cost. Your live job margin should include them. Price extras with the same markup logic (or higher for disruption risk), then watch margin % on the whole job—not only the original bid.
Markup vs margin FAQ
How do I convert markup to margin?
Margin % = markup % ÷ (100 + markup %) × 100. Example: 25% markup ≈ 20% margin. A $100 cost with 25% markup sells for $125 and yields $25 profit (20% of sell price).
Which should contractors track on jobs?
Price line items with markup, then watch live margin % on the whole job—including approved change orders. Markup builds the bid; margin tells you if the job is healthy.
Why do contractors confuse markup and margin?
Both use percentages, but they divide by different bases. Treating a 30% markup as a 30% margin understates required sell price and quietly erodes profit.
Should change orders use the same markup?
Usually yes for consistency, unless the extra work carries higher risk or disruption. Always recalculate live job margin after approved change orders land.